Incase you didn't notice, this is an advertisement for a video game called Hitman. You can tell by the small print on the bottom of the page once you get past looking at the woman on the page. The woman is the main feature of this ad. She is "dead" in a suggestive sexy pose. She is scantily dressed in her short lowcut dress and red high heals. She is lying on a shiny eye catching fabric which one can assume as a bed. So, basically at first glance one imagines that this lady has been shot probably after sleeping with someone. I find this ad disturbing due to the fact that this is a videogame ad so it is directed towards teenagers and young boys. Young boys may find this ad sexually appealing to them. I guess the ad executives did a good job with this ad, because young boys will probably take extra time to look at the ad and think about the game. If a young boy is flipping through a magazine full of ads of all sorts, he would be more prone to stop and actually look at one with a good looking lady on it. I find it sad that the world today is preoccupied with sex. The only thing that can get people's attention these days is sexual ads with half naked people in them. Everywhere you look you will see this. It doesn't matter if it is an ad for shampoo, cologne, food, shoes, clothes, or as in this case video games. So, I must say that I really wasn't surprised on the sexuality of this ad, but I do find it disturbing that I am not surprised. It is rather sad that people have just become accustomed to this. Sometimes it is hard to figure out what an advertisement is actually trying to sell.
Saturday, March 8, 2008
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